1. Introduction

Expert Tutoring ("we", "us", "our") operates the website www.experttutoring.com.au and provides online tutoring services for students from Prep to Year 12 across Australia. We are committed to protecting the privacy of our clients, their families, and all visitors to our website.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or services, you consent to the practices described in this policy.

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2. Information We Collect

Information you provide directly:

• Name (parent/guardian and student)

• Email address

• Phone number

• Subject and service preferences (e.g. Maths, Science, English)

• Any questions or messages submitted through our contact form

• Booking and scheduling information via Calendly

• Payment and billing details processed through our tutoring platform (TutorCruncher)

Information collected automatically:

• IP address and approximate geographic location

• Browser type, device type, and operating system

• Pages visited, time spent on pages, and navigation paths

• Referring website or source (e.g. how you found us)

• Cookies and similar tracking technologies (see Section 6)

Information collected through advertising platforms:

• Data collected via the Meta (Facebook/Instagram) Pixel, including website activity such as page views, form submissions, and button clicks

• Advertising interaction data such as ad impressions and clicks

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3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, manage, and improve our tutoring services

• To respond to enquiries and communicate with parents and students

• To schedule and coordinate tutoring sessions

• To process payments and manage accounts

• To send service-related communications (e.g. lesson reminders, updates)

• To send marketing communications where you have opted in or where permitted by law (you may opt out at any time)

• To run and optimise advertising campaigns on Meta platforms (Facebook and Instagram), including creating custom audiences, lookalike audiences, and retargeting website visitors

• To measure the effectiveness of our advertising

• To analyse website usage and improve user experience

• To comply with legal obligations

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4. Advertising and Meta (Facebook/Instagram)

We use Meta technologies, including the Meta Pixel and Conversions API, to deliver targeted advertisements on Facebook and Instagram. These tools allow us to measure the performance of our ads, understand the actions people take on our website, and reach people who may be interested in our services.

Through the Meta Pixel and related technologies, Meta may collect or receive information from our website, including web events, IP addresses, browser information, and cookie data. This information is used in accordance with Meta's Data Policy (https://www.facebook.com/policy.php).

You can manage your ad preferences and opt out of interest-based advertising through your Facebook Ad Settings (https://www.facebook.com/adpreferences) or by using the Digital Advertising Alliance's opt-out tool at https://www.youronlinechoices.com.au.

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5. Children's Privacy

Our services are designed for students from Prep to Year 12, and we recognise the importance of protecting children's personal information. We collect student information only as necessary to deliver our tutoring services, and we do so with the knowledge and consent of a parent or guardian.

We do not knowingly collect personal information directly from children without parental or guardian consent. All account registrations and enquiries should be submitted by a parent or guardian.

We do not target advertising to children under 18. Our Meta advertising campaigns are directed at parents and guardians, not students.

If you believe we have inadvertently collected personal information from a child without appropriate consent, please contact us immediately so we can delete it.

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6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and support our advertising efforts. These include:

• Essential cookies — required for the website to function properly (e.g. session management on our Wix-hosted site).

• Analytics cookies — help us understand how visitors interact with our website so we can improve the experience.

• Advertising cookies — used by Meta and other platforms to deliver relevant advertisements and track campaign performance. These include the Meta Pixel.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit https://www.allaboutcookies.org.

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7. Disclosure of Your Information

We may share your personal information with the following third parties, only as necessary to operate our business and deliver our services:

• Tutors engaged through Expert Tutoring to deliver lessons to your child

• TutorCruncher — our tutoring management platform for scheduling, billing, and communication

• Calendly — for appointment booking

• Wix — our website hosting provider

• Meta Platforms (Facebook/Instagram) — for advertising, analytics, and audience targeting

• Payment processors — to securely handle transactions

• Professional advisors — such as accountants or legal advisors where required

• Government or regulatory bodies — where required by law

We do not sell your personal information to any third party.

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8. Data Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our data is stored using industry-standard platforms with appropriate security measures.

As our services are delivered online and we use cloud-based platforms, some of your information may be stored on servers located outside Australia (e.g. by Wix, Meta, or Calendly). Where this occurs, we take reasonable steps to ensure that overseas recipients handle your information in accordance with the APPs.

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9. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you

• Request correction of any inaccurate, incomplete, or out-of-date information

• Opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly

• Request deletion of your personal information, subject to any legal obligations we may have to retain it

• Withdraw consent for the collection or use of your information at any time, though this may affect our ability to provide services

• Lodge a complaint if you believe your privacy has been breached

To exercise any of these rights, contact us using the details in Section 12.

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10. Data Retention

We retain personal information only for as long as it is necessary to fulfil the purposes outlined in this policy, or as required by law. When your information is no longer needed, we will take reasonable steps to securely destroy or de-identify it.

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11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

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12. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your information, or want to make a complaint, please contact us:

Expert Tutoring Email: admin@experttutoring.com.au Phone: 0475 793 815 Location: Brisbane, QLD, Australia

If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.